Joining the ranks of companies banding together to support COVID-19 relief efforts in the UAE is L’Oréal Middle East.

Working with Emirates Red Crescent, the cosmetics giant has pledged to donate 84,000 personal care products to those on the COVID-19 frontlines as part of their newly launched UAE solidarity initiative. This equates to around Dhs4 million worth of supplies.

It’s an initiative which the managing director of L’Oréal Middle East, Remi Chadapaux, was a humbling one in order to help those who “put others first to fight the pandemic”.

“We are truly humbled and inspired by their commitment to the common good,” he said. “We also want to show solidarity to all those individuals and businesses impacted as a result of COVID-19 and do what we can to help them through these challenging times.

“A crisis such as this requires everyone to work together in support of the wider relief efforts.”

As well as working with NGOs and hospitals, the beauty brand is showing support elsewhere which includes their salon partners and suppliers.

To help those who are independent salons, L’Oréal froze payments to the some 750 establishments which were forced to cease operations temporarily due to the pandemic. Continuing to support them as they reopen, 15,000 make and 4,000 bottles of hand sanitiser were donated.

The brand also isn’t forgetting about their own talent. In these trying economic times, all L’Oréal Middle East employees have maintained full employment and salaries, with working from home measures being implemented for the safety of staff members.

Other luxury brands have also been supporting relief efforts in every way they can including the likes of Louis Vuitton, Ralph Lauren, Bvlgari and more.

And like L’Oréal, jewellery house Cartier previously worked with the Emirates Red Crescent in supporting COVID-19 relief efforts in the region.

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Feature Image: L’Oreal Paris Instagram