London Edition, London Fashion Week Editors Diary
My home during London Fashion Week, the celebrity hub that is The London Edition. Alexa Chung and Poppy Delevingne were just couple of the big name stars staying there. One big fashion wig also hired out the penthouse.
London Edition, London Fashion Week Editors Diary
The best thing about the beds in the five-star boutique – the luxurious throw. Just look up #londonedition on Instagram and you will see that it’s the hotel’s biggest star, along with it’s famous avocado on toast breakfast.
noora hefzi
So what do you wear to the Business of Fashion #BoF500 party that will be unique? This beautiful combo by Noora Hefzi.
Alexandria Gouveia Noora Hefzi, London Fashion Week Editors Diary
All dressed up and ready to party. Alexandria wears: Top and skirt, Noora Hefzi. Shoes, SJP collection. Bag, Iris & Ink at theoutnet.com
Alexandria Gouveia Noora Hefzi, London Fashion Week Editors Diary
Let the party begin…
Our style idol Alexa Chung was the star of the #BoF500 party, dancing and laughing with her stylish BFFs Daisy Lowe and Henry Holland.
Our style idol Alexa Chung was the star of the #BoF500 party, dancing and laughing with her stylish BFFs Daisy Lowe and Henry Holland.
London Fashion Week SS16
The crowd enjoyed a sophisticated dinner before dancers from the House of Lady Di jumped on the tables for some live vogueing.
London Fashion Week SS16 Shura
Following a DJ set by Mademoiselle Yulia, guests headed the hotel‘s basement for a live performance by British singer-songwriter Shura.
BoF500, London Fashion Week ss16
Every wondered what the style elite drink? Well at The London Edition it was slushie cocktails in branded BoF500 cups, of course.
London Fashion SS16
After a long flight, I called in an early night in order to be fresh for the following day, which would include interviews, shows and more partying.
A midnight feast courtesy of the London Edition mini bar. I was all about the Propercorn – it is an official sponsor for LFW, after all.
A midnight feast courtesy of the London Edition mini bar. I was all about the Propercorn – it is an official sponsor for LFW, after all.
London Fashion Week Editors Diary
Fuel for the day ahead. An exceptional breakfast at the London Edition including energy boosting kale juice.
London Fashion Week Editors Diary
Press pack ready, let the mayhem of LFW commence…
London Fashion Week Editors Diary
Which way to the shows…
London Fashion Week Editors Diary
Brewer Street Car Park was the new home of London Fashion Week, taking over from Somerset House. Soho became the hub for the city-wide celebration.
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London’s Golden Square was home to screenings, pop-ups, exclusive offers and special events. The LFW Outdoor Cinema allowed the public, who didn’t have access to the shows, to get a taste of the FROW. The screen livestreamed LFW catwalks, fashion films and digital presentations from Hunter, McQ Alexander McQueen, SHOWstudio and Zoe Jordan.
London Fashion Week Editors Diary
Joseph SS16 showcases on the big screen.
London Fashion Week Editors Diary
Hix’s iconic food van, serving the famous HIX FishDogs, was on site serving up the finest hot snacks.
London Fashion Week Editors Diary
Lavazza Coffee, the official coffee of LFW. Mine was a double espresso – I needed the engery
Anyone who knows me, knows I am addicted to popcorn so no one could’ve been more excited than me that the fashion week snack of choice was Propercorn.
Anyone who knows me, knows I am addicted to popcorn so no one could’ve been more excited than me that the fashion week snack of choice was Propercorn.
London Fashion Week Editors Diary
One of the many pop-ups saw Swatch launch its collection Street Energy collection with an interactive Mood-O-Meter, reading your mood of the day. My mood was ‘in love and happy with fashion’. #SwatchMoodBoard
Anya Hindmarch
Anya Hindmarch looked to the streets of London and construction for her latest collection, which showcased on the third floor car park level at Selfridges.
London Fashion Week Editors Diary
Thank goodness big hats are on-trend for autumn/winter 2015 – the fashionable answer to an umbrella during the downpour. Alexandria wears: Dress, Aigner. Hat, Brighton market. Jacket, Miss Selfridge. Bag, Aigner
London Fashion Week Editors Diary
As the rain gets torrential the fashion crowd headed indoors. Bill’s next door to Brewer Street car park was crammed with editors, designers and buyers alike.
London Fashion Week Editors Diary
A peppermint tea and LFW reading while we wait for the weather to calm down.
London Fashion Week Editors Diary
The London Fashion Week Mercedes-Benz – the motor of choice for the editors.
London Fashion Week Editors Diary
The best thing about sitting indoors in the bustling Soho is people watching. Check out this dapper grandpa.
London Fashion Week Editors Diary
Inside the designer showrooms, where you can not only meet new designers, up and coming talents but also shop their wares.
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Details on some of the top designers on show.
London Fashion Week Editors Diary
Eddie Harrop, available on net-a-porter.com became our new crush – both the designer and the brand. We chatted to Eddie who told us about her exciting career splitting her time between London and Saigon, where her bags are made. The leathers come from Pakistan and the artwork is all handcrafted. The trilby range was made exclusively for fashion week.
LFW
One thing is for sure; headpieces are back in a big way. It was all about these haute millinery pieces. There was actually queues of people desperate to try on the bespoke pieces.
LFW
Loved this wonderfully weird creation. After all women can never have too many shoes.
London Fashion Week Editors Diary
Fashion show inside the Designer Showroom
LFW
On the closing night there were simply too many parties to choose from. We opted for an evening at NYLON, a new concept bar at London’s O2 arena. The bar is a new venture by Virgin Atlantic and Delta and the theme is genius – it’s like stepping into a decadent first class lounge, only better!
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Ready for the Virgin Atlantic an dDelta party at NYLON. Alexandria wears: Trousers, Missoni. Shirt, Huda Al Nuaimi. Shoes, SJP Collection. Bag, Iris & Ink at theoutnet.com
lion babe NYLON
To help celebrate the launch of the bar and bid adieu to London Fashion Week pop sensation Lion Babe put on a fabulous live performance while the legend that is Grand Master Flash got literally everyone on the dance floor.
London Fashion Week Editors Diary
Determined to achieve my goal to get a Victoria’s Secret body (I know, a girl can only wish) I donned my gym gear for a private session with the world famous (it’s one of the most popular fitness trends among celebs and models) with Russ Bateman from The Skinny B*tch Collective. What better way to end LFW. Stay tuned for the review. #EWGetsFit
Virgin Atlantic London Fashion Week Editors Diary
And it’s back to Dubai. I flew Premium Economy with Virgin Atlantic and totally recommend it. Extra leg room? Check. Complimentary welcome fizz? Check. Comfortable leather chairs? Check. Gourmet food? Absolutely check. As a non dairy and egg eater plane food can be suspect but this salad and vegan ragù main was simply delicious.
Virgin Atlantic London Fashion Week Editors Diary
Plane essentials. Catching up on LFW week reads including Deluxe, the official London Fashion Week supplement from the Evening Standard, and in-flight goodies from Virgin Atlantic.
London Fashion Week Editors Diary
Until next time London.
The weather may not have been kind to us – thank you downpours of rain – yet fortunately, the incessant celeb spotting more than made up for the dreariness. It started in a car park and ended with a concert at a new concept bar – London Fashion Week SS16 was as wonderfully unpredictable as we hoped…
From rubbing shoulders with the industry’s top influencers at the Business of Fashion 500 party (#BoF500) – think Tommy Hilfiger, Natalie Massenet, Alexa Chung, Daisy Lowe, Christopher Kane and Henry Holland – to meeting new designers at the showrooms, eating Propercorn, drinking endless cups of Lavazza coffee (both were official sponsors for LFW) and partying the night away with style elite, London Fashion Week was adventurous, eye opening and exhilarating.
Related: London Fashion Week SS16 Street Style
Click through the gallery below as Online Editor Alexandria Gouveia takes you on her insta-glam journey for London Fashion Week SS16:
