Captured inside the four walls of a home, Loewe’s free-spirited qualities are embodied in its latest botanical rainbow collection to bring a breath of fresh air into your world.

Photographed by the talented Tyler Mitchell, emotion is exuded through each campaign shot with dream-like visual references that celebrate nature to provide its audience with a visual olfactory experience.

Crafted with a myriad of covetable fragrances, the series of images bring a feeling of connection as a close-knit connection is embraced between botanical art and human emotions.

LOEWE Perfume campaign

Displayed in Ikebana-like compositions – referred to as the Japanese art of floral arrangements, flora and fauna are beautifully portrayed for the perfect escapism experience with 28 scents which come under one of the six families including Agua, Aire, Aura, Esencia, 7 and Pour Homme, all created to elevate your prismatic journey.

LOEWE Perfumes

New faces are seen in these emotionally honest portraits representing unity with diversity through bold rainbow hues displaying nature’s palette in its most natural form as the true personalities are seen being depicted with each fragrance while staying true to its attributes using a medium of creative expression in a kaleidoscope of colours.

LOEWE Perfume campaign

Unified by a minimal flask design, each shade expresses its own individuality as it comes together in bold rainbow hues all created with love using botanical ingredients.

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Feature image: Supplied