Summer starts now with beach-ready styles and artisanal accessories from this year’s Loewe Paula Ibiza collection.
Capturing the island’s free-sprited nature and joyful energy, these pieces will instantly transport you to the sunny shores of the Balearic Island. A nod to the bohemian legacy of the famed boutique that is Paula’s Ibiza — energetic styles with nature-inspired motifs, bursts of colour, and new editions of iconic shapes define this collection. Iconic international Moroccan model Imaan Hamaam brings the campaign to life, shot amongst a minimal and modern backdrop.
Aligning with the brand’s reverence to craftsmanship, the collection showcases versatility through weaving, braiding and textures. This collection sees the launch of the new woven silhouettes for summer — crafted in raffia and Iraca palm: the Loewe Font Tote, the Petal Basket with a wavy profile and the Gardener Bucket. For a personalised touch to the bags, the collection also includes handcrafted whimsical charms.
The vulcanized Terra slip ons and Bubble slides in lightweight foam rubber round the collection off in bold panache.
Swipe through the gallery below to get a first look at the campaign and the hero summer companions from the Loewe Paula Ibiza collection.
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Images: Supplied by Loewe