Twenty years ago she was as a beauty advisor at the Harrods Lancôme counter, today Lisa Eldridge, now a highly sort after make-up artist has been named as the new Creative Director for the luxury beauty brand.
Lisa Eldridge has rapidly become an essential name in make-up, and sought after by the world’s greatest photographers from Sølve Sundsbø to Mert & Marcus. Regularly working with the most prestigious magazines and major luxury fashion brands, her appointment by Lancôme as the new Make- Up Creative Director was an obvious move by the brand.
“Lisa and Lancôme, immediately appeared evident for us,” said Françoise Lehmann, General Manager of Lancôme International. “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”
Lisa Eldridge is highly lauded amongst her peers as a trailblazer thanks to her unique blog, lisaeldridge.com, which she launched in 2009. Inspired one New Year’s Day, she began work on a genre-breaking support tool, flying in the face of a didactic or prescriptive approach. In the site’s inaugural video, the make-up artist appeared bare-faced and shared her secrets to erase the reminders of a festive ‘night before’, with pragmatism, generosity and humour. Thanks to the down-to-earth yet informative nature of the blog she became adulated by millions of women across the world, who truly trust her.
Lisa’s blog is all about well-being, offering practical tips on how to look gorgeous in a few short minutes and start the New Year feeling happy and good about yourself. Instead of reporting on catwalk shows or season trends, she focuses on real beauty issues that concern ‘real’ women.
Lisa said of her new exciting role with Lancôme: “It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!”
Working with the French beauty brand, Lisa will create products and collections perfectly aligned with the “effortless chic” that forms her shared signature with Lancôme. She will also craft application gesture techniques and tutorials designed to make women’s lives easier and turn make-up into a source of liberation rather than a constraint, another benevolent vision that she shares with the brand. Except perhaps three golden rules: choose between eyes OR lips, buy products that illuminate your face after trying them out in natural light and, first and foremost, a beautiful complexion is key.