IN PARTNERSHIP: From Gen Z to millennials, when it comes to choosing the right pair of shoes, Level Shoes ensures that everyone has a say.
As part of their Level All Ages campaign, the concept was initiated to highlight the unique personalities and individuals that they cater to all year round while celebrating individuality as part of its core values.
By resonating with the saying “age is just a number”, the brand always ensures their campaign emulates the same message.
A series of unique individuals were highlighted throughout the campaign. This included Asma Belhamar, a 32-year-old assistant professor at Zayed University who designed an outdoor sculpture located in Expo 2020. Also, Sara Eltawil, a 17-year-old student who plans on pursuing a fashion designing course after completing school. And Mikhayel, 27-year-old founder of online vintage clothing, ‘Archived,’ and a certified cake decorator.
As the brand continues to celebrate individuality in all forms, new styles are launched daily, along with seasonal pieces that constantly inspire everyone.
While constantly staying true to their campaign messages, the brand has become a game-changing luxury footwear and accessories destination in the Middle East, by championing each and everyone. Partnering with local artists, regional content creators or spotlighting their own staff, Level Shoes gives a voice to the variety of styles and personalities of its community.
With avant-garde pop-ups and an imaginative story-telling approach, this popular destination is constantly lifting its audience and creating a platform that celebrates the individuality of the Middle East and beyond.
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