In a heartfelt tribute to the spirit of togetherness, Level Shoes ushers in the holy month of Ramadan by honoring its vibrant regional community.
This marks the initiation of the inaugural edition of their portrait series, showcasing esteemed tastemakers based in the GCC (Gulf Cooperation Council). Through captivating imagery, the campaign captures the essence of unity within the Level Shoes community, illustrating each individual alongside their cherished loved ones.
Styled in the latest selections from the newly unveiled Ramadan Boutique edit, participants don exclusive pieces from capsule collections by renowned designers such as Aquazzura, BOYY, Ferragamo, JW PEI, Malone Souliers, Roger Vivier, Scarosso, Stuart Weitzman, and Tory Burch.
Shot across the United Arab Emirates, Kuwait, and Saudi Arabia, the portraits not only exemplify Level Shoes’ regional influence but also spotlight the diverse cultures and identities of those observing Ramadan.
The campaign features an array of personalities from across the region, including:
United Arab Emirates: Amal Dokor, Ibrahim Akkaoui & Mohamad Akkaoui (Mother, father & son) Osied Shawahin & Dina Adlouni (Husband & wife) Zakia & Maitha (Best friends) Abdulla Al Kaabi & Marwan Al Kaabi (Brothers) LA, Suhaib & Obi (Brothers) Mona Khartabil & Lamia Dahmash (Mother & daughter).
Kuwait: Fadhel Ali & Hassan Ali (Father & son) Nora AlAmeeri & Omar AlMatari (Childhood friends).
Saudi Arabia: Nada Baeshen & her two sons.
Coinciding with the campaign’s launch, Level Shoes reopens its women’s designer department, introducing two exciting additions: the matcha haven, Cha Club by FLTR, and a dynamic pop-up space aimed at fostering connections old and new. This versatile space will host an array of events, screenings, and workshops throughout the month, offering collaborative experiences to patrons.
As a special touch, customers can anticipate their orders arriving in refreshed seasonal packaging, featuring a warm coral hue and an augmented reality-enhanced animation, inspired by the essence of Ramadan.
Take a look at the community initiation by Level Shoes during Ramadan:
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Images: Supplied
