Lady Fozaza X Namshi

Everyone knows the best way to push a brand is to get some fabulous celebrity endorsement behind it and that’s exactly what have done, making the renowned and award-winning regional fashion personality, Lady Fozaza its ambassador.

The Middle East’s popular online fashion destination,, has partnered with Lady Fozaza, real name Alanoud Badr, as its first official female brand ambassador for 2015.

Alanoud will represent Namshi at events across the region and curate her top site picks to be featured on a dedicated Lady Fozaza landing page.

Commenting on the partnership, the designer who is famed for iconic blazers said: “There is a lot about me and Namshi that marry together so well, so this really does feel like the perfect match! We have sensational plans in the pipeline for this year and I can’t wait to share them with everyone.”

With a creative eye for contemporary style and a background in fashion design, the aim of the partnership is for Alanoud to showcase her fashion taste though her monthly selection of pieces from the fashion site’s portfolio of apparel, accessories and footwear from over 500 global and local labels.

“Namshi is a brand that embraces a young and fashionable audience and Lady Fozaza’s unique vision and entrepreneurial spirit inspires the local fashion community, making her an ideal role model for those with similar aspirations,” said Hosam Arab, Co-founder and Managing Director of “With Alanoud at the forefront of the region’s fashion scene and titled one of the best-dressed ladies in the Gulf region, we are delighted to have her on board as the female face for Namshi.”

Mr Moudz namshi

Mahmoud Sidani, better known as Mr Moudz

Getting Alanoud is a great coup for the website, which has also appointed social media celebrity, Mahmoud Sidani, better known as Mr Moudz as its stylish male brand ambassador.

Looks like there’s exciting times ahead for Namshi.