‘My vision of modern femininity’
In this month’s April ‘Go Your Own Way’ issue, the UAE-based designer talks self-reflection, ambition and why she doesn’t take success for granted. Here’s a snippet of our chat with the designer.
It’s all about empowering women for Dubai-based designer Kristina Fidelskaya who believes the UAE is the perfect place to champion her brand and message. With so many women of different ilks in one place, it gives Fidelskaya a ground to build a brand for an international market. She showcased her latest collection ‘DREAM’ at Paris Fashion Week, a collection that speaks to knowing who you are and unapologetically embodying your spirit.
Tell us about Kristina Fidelskaya as a brand. How would you describe it?
The brand is a reflection of my vision of modern femininity. I want to create something that has a sense of ease and choice – that women can wear with confidence and happiness. Kristina Fidelskaya highlights the feminine essence that lies inside us. The woman is at the centre of my brand as I believe women have strong and beautiful energy. I am creating a timeless wardrobe that empowers women and makes them shine.
How does Kristina Fidelskaya, the person, fit into the brand? What part of you is in the creations?
In my creative process, I always try to create something which is real and wearable. I am a woman and create for women. I understand how it feels when we want to look or feel beautiful. When creating my collections, I look at myself, my life, my experience – I am very involved in the creative process, with every piece. I feel I have a very clear vision of the woman and femininity in how it should look and be. I think it’s a combination of something you take interest in and the energy given to you from having creative freedom.
What is the inspiration behind your latest collection and how does it differ from previous collections?
There is always the constant need to create something new. But actually, fashion has no rules. By experimenting with contrast, the elements of the collection are tailored to suit the different moods and feelings of today’s woman. The latest collection aims to evoke the feelings of happiness, hope and belief.
The UAE fashion scene is booming right now. What is your opinion on fashion in this part of the world?
I love the diversity of the international market in the UAE. By having lots of women from different cultures, backgrounds and lifestyles, I get to create my collections for a globally-minded woman. The UAE is very unique and ambitious, I feel fashion in this part of the world has picked up very fast and will continue to evolve over time.
To read the full interview pick up a copy of the Emirates Woman ‘Go Your Own Way’ April Issue or download it here.
Images: Supplied
