If there’s one thing we know Kim Kardashian is an expert in, it’s social media. As one of the most-followed people on Instagram, she has cultivated what it means to be an ‘influencer’.

However, the reality star, along with many other A-list celebrities is set to boycott social media for 24 hours as part of a protest to stop the spread of “hate, propaganda and misinformation”.

The #StopHateForProfit a campaign which has been formed in order to hold social media sites “accountable for hate on their platforms.”

Kardashian announced on her Twitter page that she would be freezing her Instagram and Facebook accounts for 24 hours on Wednesday.


“I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed,” she said.

“Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be ‘freezing’ my Instagram and FB account to tell Facebook to #StopHateForProfit.”

Other A-list celebrities partaking in the freeze includes Leonardo DiCaprio, Katy Perry, Sacha Baron Cohen and Jennifer Lawrence.

Organisations spearheading the campaign include the Anti-Defamation League, the NAACP and Color of Change.

As a result of the campaign, which began earlier this year on June 17, more than 90 companies have pulled their advertising from Facebook until they meet the requirements of the movement to stop the spread of hate.

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Images: Kim Kardashian Instagram