Screen Shot 2014-11-16 at 10.59.23 AM

Those bullies at New York Fashion Week must be hanging their heads in shame. After teasing Kendall Jenner about her rise to fame in the fashion industry, the 19-year-old has gone from strength to strength with poise and in doing so earned herself a reputable reputation in the modelling world, with her latest triumph being named as the face for Estee Lauder. 

While her older sister Kim Kardashian is being criticised for her recent revealing shoot for Paper Magazine, Kendall Jenner has been careful about not letting her family’s issues affect her career. In a past interview she said: “I was like, ‘You know what? I want to be high fashion. I want to be taken seriously … People think that this [success] just came to me. But it didn’t. What I have has almost worked against me. I had to work even harder to get where I wanted because people didn’t take me seriously as a model. Because of the TV show (Keeping Up With the Kardashians). I went on castings and some people weren’t feeling me because of my name. But it was great when people didn’t recognise me. I was like: ‘Thank you. Please don’t recognise me.'” Luckily, the constant tabloid fodder surrounding the Kardashian family hasn’t hindered Kendall. In fact, the exposure has seen her become a sensation on social media, something that appealed to Estee Lauder who are doing a new 360-degree marketing campaign, and Kendall’s 15 million plus Instagram followers certainly  helps.

“I feel honoured to be about of something with such amazing names involved,” said Kendall on an Estee Lauder video in which she is introduced as the new face of the brand. “It’s something I didn’t expect to happen so quickly .It’s so crazy. I just want to be the best me that I can be, so having the power that social media has, I think that just seeing how many people care about you, and seeing how many people want to watch what you’re doing, it just really makes you want to do the best you can do. I just feel so incredibly blessed.” The beauty allegedly knew of her new appointment during Paris Fashion Week and has done well keeping her secret. The news was announced on Estee Lauder and Kendall’s Instagram accounts, of course. Estee Lauder wrote:  “We are so thrilled to announce that the one and only @kendalljenner is our newest model. Here’s a behind-the-scenes pic from her first ad campaign—so exciting!”  Kendall added with another shot: “I am super excited to announce that I am the new face of @esteelauder!! check out to see more…I still can’t believe it myself!” 594

Well, we don’t know about you but we have a soft spot for Kendall Jenner who is proving herself to be a bona fide model. We would raise a glass to congratulate her but fear Kim might take it and try and balance it on her derrière…