Is another Kardashian-Jenner beauty brand coming?

The Kardashian-Jenner clan are best known for their reality series, Keeping Up with the Kardashians, but over the past few years, they have each branched out on their own. Just two days ago, Kylie announced her latest endeavour Kylie Skin, which will surely follow in the successful footsteps of Kylie Cosmetics. Meanwhile, Kim has launched KKW Beauty, Khloé has Good American, and Kourtney Kardashian just got Poosh off the ground. Now, it seems like Kendall is following in her sisters footsteps, and is reportedly starting her own beauty brand.


Just last month, Kendall announced that she has become an investor in L.A.-based beauty vegan oral hygiene brand Moon. The label makes you want to was your mouth, with their seven-piece line of vegan products, which include activated charcoal whitening toothpaste, a mouthwash, dental floss and toothbrushes. But it seems like the 23-year-old is ready to launch her own label. According to the U.S. Patent and Trademark Office, the supermodel filed a trademark on May 2 for two potential brands named “Kendall” and “Kendall Jenner.”

Both of these trademarks. according to WWD, this gives Kendall the possibility to release “eau de parfum, hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish, nail-care preparations,” and more. The filing also includes a long list of products that would be covered by the patent, including beauty masks, body scrubs, facial scrubs, body oils, fragrances and perfumes, bath and shower gels, cosmetics, and nail polish.

This is not Kendall’s first foray into the world of beauty. The model has previously worked with Estée Lauder and Formawell Beauty to launch a mini collection of two hot tools and two hairbrushes dubbed Kendall Jenner X Formawell Beauty. Also, she recently announced that she is the face of Proactiv, promoting skin-positivity. The reality TV-star has not confirmed or hinted at the news just yet. It is likely that Kendall filed the patent to cover herself and trademark her name, in case she one day decided to launch her own beauty-brand. But, with how successful each of her sisters endeavours are, we wouldn’t be surprised if she decided to drop a beauty range on us.

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