She’s a supermodel, reality star and entrepreneur, and now Kendall Jenner has just added another title to her resumé. She’s now the newly appointed Creative Director of the retailer FWRD.

Bringing innovative insights into this luxury fashion space, Kendall has years of experience in the industry as she’s worked with multiple notable brands. Be it on the runway or for several global campaigns, brand partnerships and activations.

The announcement was made earlier this week with a gorgeous campaign lensed by Glen Luchford, showcasing the supermodel in iconic Maison’s, through a series of striking editorial imagery.

As FWRD’s newly appointed Creative Director, Kendall said, “I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business.”


Kendall Jenner

Owned by Revolve Group, FRWD has transformed the brick-and-mortar world into a substantial luxury e-commerce experience. Along with offering immaculate customer service, there is a roster of premium designers that retail on this platform.

With the news creating quite a buzz on social media, Kendall is all set to take on the challenge as she’s excited to help curate the site’s offering with emerging brands and designers.

The website also has its own curated section of Kendall’s edit, with all the must-haves for the new season ahead along with a first look at the FW21 collections.

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Feature image: Supplied, Photography by Glen Lucford