As far as dream modelling campaigns go, it doesn’t get better than Cara Delevingne and Kate Moss together! The two supermodels have finally joined forces to launch a new and unique fragrance by British brand Burberry.
Draped in the fashion brand’s iconic Heritage trench coats, Cara Delevingne, 22, and Kate Moss, 40, look like twins as they promote the My Burberry scent in a racy shoot shot by world renowned photographer Mario Testino.
Despite being one of the world’s most popular models, as well as an up and coming actress, Cara admits she was humbled to have worked with Kate. She revealed: “Kate has such a presence and she has a great sense of humour and style. We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”
Created by Burberry Chief Creative and Chief Executive Officer ChristopherBailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat.
Making the scent extra special, Christopher Bailey who is famous for his savvy fashion forward ideas – he was one of the first to try to fuse fashion with technology through the likes of live streaming of his shows and social media interactions – encourages his audience make the My Burberry bottle and marketing campaign entirely their own through the brand’s most personalised physical and interactive campaign to date.
Customers are able to physically personalise their My Burberry bottle with up to three initials through a monogramming service available on burberry.com and selected Burberry and wholesale stores. Users will be able to engage further with the fragrance by monogramming a digital version of the My Burberry bottle with their initials from within Facebook and Twitter’s native mobile apps and sharing the asset out to their newsfeeds and timelines.
Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future.
The glass bottle, based on the same design principles and craftsmanship as the Burberry trench coat, features a hand-tied ribbon knot made from English-woven gabardine honouring the trench coat fabric, and a horn-effect cap reminiscent of the buttons.
All we can say is a big thank you to Burberry for finally bringing together the two Brit supermodels – about time.
Check out the ad campaign for yourself: