Power couple

Want to know what it takes to have a happy marriage while also travelling to fashion weeks and balancing four gorgeous kids? Just ask influencer Karen Wazen and her husband Elias Bakhaazi.

The couple took part in Cartier’s regional campaign ahead of Valentine’s Day called “How far would you go for love?” – a concept that the brand launched 10 years ago. The video sees the pair answering a series of questions while surrounded by screen playing the global campaign from the brand.


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A post shared by Karen Wazen Bakhazi كارن وازن (@karenwazen) on

“Throughout its history, Cartier has always expressed love with intensity, through powerful, bold creations holding great symbolic value,” said Arnaud Carrez, International Marketing and Communications Director – Cartier International. “Carrying a strong message, Cartier’s jewellery celebrates each story as the greatest of adventures. Nothing defines this vision of love and passion better than the question ‘How far would you go for love’, which Cartier asks once again, ten years after its creation, with its latest campaign.”

The jewellery Maison has been in the business of capturing moments of love across a series pieces, most notably the Trinity ring, the Love Bracelet to the Tank and Ballon Bleu watches.

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Media: Instagram