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Over the past few years, Middle Eastern designers have been making strides in the fashion industry. Before the region only had house-hold names like Elie Saab and Zuhair Murad to represent it. But now, there are countless designers emerging from the Arab World and we love seeing them get their time in the limelight.
Currently one of the hottest names in fashion is Amina Muaddi, the Jordanian-Romanian shoe designer who had everyone from Rihanna to the Jenners and the Hadid’s wearing her pieces. She has proven that Jordan’s rising fashion scene is a force to be reckoned with. So, here are five Jordanian designers who should be on your radar.
Nafsika Skourti
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This brand that celebrates sexiness and empowerment was founded in Amman, Jordan by sisters Nafsika and Stephanie Skourti. The designer’s glamorous brand includes pieces ranging from flirty to sultry, celebrating self-possessed, confident women. Founded five years ago, the label has made a name for itself among the region’s it-girls, including: Dana Hourani and Jessica Kahawaty. Not only that, but Nafsika Skourti recently debuted their first full collection in Paris.
Nadia Dajani
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The handmade, Jordanian jewellery brand is based in Amman and is a representation of contemporary jewellery inspired by the Arab culture. Every piece tells a story, inspired by the country’s rich culture and heritage. Nadia Dajani’s collections range from different time periods, including the Iron Age to the Roman and Byzantine, Nabatean, the Islamic and the Bedouin. The brand does not only create beautiful pieces but also helps give back to the society. The brand has a ‘Art Giving Back to Society’ program, where the work is hand made by local artisans trained by Nadia and who in turn train newcomers: no artisan is turned away.
Laith Maalouf
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The couturier is best known for his magical bridal collections. The Jordanian designer graduated from ESMOD and then went on to work with international designers like Elie Saab and Dany Atrache. Laith’s pieces have been worn by big names in the region like Queen Nour of Jordan and our former cover-star, Dorra Zarrouk.
Tania Haddad
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The designer’s latest eye-catching collection will surely give you 90s nostalgia. Tania quickly became Amman’s “it girl” after showcasing pieces from her latest collection at Amman Design Week. Other than designing trendy pieces, Tania also leads a Clothes for a Cause initiative, which relies on the skills of underprivileged local women who have learned the craft of stitching and embroidery from their grandmothers.
Farah Hourani
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Farah is considered one of the first designers to come out of Amman. Over the years, she has made a name for herself as a designer and stylist. Farah’s collections are somewhat new to the region, as she draws her inspiration from edgy, avant-garde grunge trends.