Dazzle and shine
To celebrate the Holy Month of Ramadan, jewellery brand Swarovski wanted to highlight the importance of friendships and togetherness through a curated edit of pieces, modelled by Kuwaiti influencer Noha Nabil.
Starring alongside Nouf Nabil, Noha’s sister, and close friend Deema Al Asadi, the #SharetheSparkle campaign captures those treasured moments between family and close friends.
“While we are all busy with our lives, Ramadan is a time to reconnect with family and friends – the people who mean the world to us,” said Nabil. “Swarovski reinforces this message with a brilliant selection of jewellery and accompanying campaign.”
Ideal of gifting, the curated edit is a mixture of symbolic pieces from the recently unveiled Middle East collection. Inspired by the regions symbols and motifs, the brand introduced five new and easy-to-wear styles including ‘Sadaga’ which is an Arabic term for friendship and a Palm Tree pendant.
For Ramadan, the selection also features ten designs from the Stunning Collection, that reimagine the ginkgo leaf, a symbol of hope, peace, strength and longevity.
“Our jewellery selection for the Ramadan Campaign brings both meaning and style to any look, inviting women in the region to express themselves while also cherishing the special bonds with family and friends who mean the world to them,” explains Nasr Sleiman, Managing Director at Swarovski Middle East.
The Swarovski jewellery selection for the Ramadan Campaign is available on Swarovski.com