Italian footwear brand Giaborghini unveils first collection with Ounass

Established in 2016 by entrepreneur-designer Barbara Borghini, the Italian footwear brand Giaborghini has launched its first-ever capsule collection with Ounass.

Making its way to the leading online luxury fashion destination in the Middle East, Giaborghini continues to creatively collaborate with British supermodel, Rosie Huntington-Whiteley. The line features four new styles that embody a fun and vibrant feel. The collection was officially launched on May 10, 2023.

The 4-piece line has been designed keeping the Arab women in mind. It reimagines classic styles but in a bright colour range that alligns with the taste of the women living in the region. “Our GIA/RHW Ounass exclusive capsule is an homage to the Middle East and the beautiful colors and textures of the region, rich in elegant and bold tonalities that represent an elevated and fun mentality, ” shares Founder and Designer of Giaborghini, Barbara Borghini.

“I am thrilled to partner with Ounass on an exclusive collection of GIA/RHW. The vibrant color story reflects the personalities of the beautiful Middle East, and I’m excited to work alongside such an iconic retailer,” says Rosie Huntington-Whiteley, Model and Founder and CCO of Rose Inc.

Despite being in the footwear market for less than a decade, Giaborghini has been spotted on celebrities like Hailey Bieber, Kendall Jenner and the world’s top influencers.

Launching on Ounass for a short amount of time, the shoes represent women who are bold and confident — qualities that resonates with the ethos of the label. Shoppers will find styles in black, pink, light blue and purple. The Rosie mules are a chic summer staple — rendered in smooth satin with sparking crystals, the mules feature an open square toe and are elevated with a bold slanted heel that makes a striking statement.