Inside Look: Maison Mytheresa opens an immersive luxury experience in St. Moritz

Online retail power player Mytheresa unveils Maison Mytheresa in St. Moritz, an immersive and posh experience for its discerning clientele and lovers of all things luxury.

Open until April 6, 2026, the pop-up nestled along St. Moritz’s most prestigious luxury street at Via Serlas, the space offers luxury lovers a chance to engage in exclusive seasonal trunk shows, exclusive workshops, style talks, and private styling appointments with its VIP network of leaders and visionaries.

Created in partnership with Laurent-Perrier and Oona Caviar, Maison Mytheresa invokes a sensation similar to stepping inside a private members club. Adorned with hotel-inspired interiors, the offline haven is set to be the perfect place to gather, connect and indulge this winter.

Scroll through the gallery for a peek inside Maison Mytheresa: