One of the most unforgettable moments of the Bulgari’s 140th anniversary celebration was the appearance of Priyanka Chopra, a longtime ambassador for the house. As a Bulgari brand ambassador, Priyanka Chopra wore the most expensive jewelry Bulgari has ever created.


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Bulgari, the renowned Roman jewelleer, has unveiled its most remarkable collection ever created to celebrate its 140th anniversary.

Named Aeterna, which signifies “eternal” in Latin, the collection embodies Bulgari’s heritage of innovation and its ability to reinvent itself throughout time.

A Masterpiece in Diamonds: The Serpenti Aeterna Necklace

The centerpiece of the collection is the Serpenti Aeterna necklace, a dazzling display of Bulgari’s mastery in crafting high jewelry. This extraordinary piece features over 2,800 hours of meticulous work and embodies Bulgari’s groundbreaking spirit.
Breaking away from tradition, Bulgari chose diamonds as the central element instead of colored gemstones, which are typically a Bulgari signature. The necklace features a rough diamond of over 200 carats, meticulously cut into seven D flawless pear-shaped drops totaling 140 carats, symbolizing Bulgari’s 140-year legacy. These exceptional diamonds are embraced by a sinuous, three-dimensional wave structure in platinum, adorned with a further 698 baguette diamonds totaling 61.81 carats. The design flows with the flexibility of a snake, culminating in the iconic Serpenti clasp,representing eternal rebirth.

A Star-Studded Bulgari Event


The Aeterna collection was unveiled in Rome at a spectacular event held at the Terme di Diocleziano… The collection was presented alongside Bulgari’s new timepieces, fragrances, and handbags, all created to celebrate the brand’s 140th anniversary. Bulgari ambassadors including Liu Yifei, Anne Hathaway, Priyanka Chopra and Shu Qi attended the event, adding to the glamour of the occasion.

A Showstopping Moment: Priyanka Chopra and the Serpenti Aeterna Necklace


The awe-inspiring Serpenti Aeterna necklace. This jaw-dropping creation, valued at a staggering $43 million, is not only a masterpiece of design but also a testament to the exceptional craftsmanship Bulgari is known for. The necklace took over 2,800 hours to complete and features seven flawless pear diamond drops totaling 140 carats, along with 698 undulating baguette-cut diamonds.

A Journey Through Bulgari’s Design Language


The Aeterna collection is a treasure trove of Bulgari’s signature design elements and exceptional craftsmanship. Here are some of the other captivating pieces from the collection:

Sapphire Aeterna Waves: This stunning platinum necklace showcases a sophisticated combination of diamonds and sapphires, their shimmering shades reminiscent of the Sri Lankan ocean, the origin of the necklace’s magnificent 38.93 carat cushion-cut sapphire.

Sapphire Brocade Necklace: This exquisite creation, crafted with the delicacy of haute couture, features a layout of thirteen cushion sapphires totaling 63.48 carats, complemented by diamonds and buff-top emeralds in a signature Bulgari color combination.
Aurea Chandra: This unexpected spherical choker revisits Bulgari’s iconic 1980s’ Chandra Line, known for its opulence and vibrancy. Five rows of alternating pink gold and pavé-set diamond spheres create a featherweight yet eye-catching construction, symbolizing the cyclical nature of creativity.
Tubogas Flower of Time Necklace: The Bulgari’s iconic Tubogas design merges with the eternal grace of a romantic floral motif in this striking necklace. A Zambian emerald of 31.07 carats takes center stage, further adorned with graphic elements of rubellites and pavé-set diamonds. The necklace is complemented by matching earrings with a drop-style design featuring cabochon rubellites, emeralds, and diamond pavé.
Bulgari Lotus Cabochon Necklace: This vibrant creation, inspired by a sartorial collar, showcases organic,sinuous lines recreating the shape of a lotus flower, a symbol of eternal rebirth. The necklace features rubellite,turquoise, emerald, and amethyst cabochons set on a gold base.
Earth Song Necklace: This creation by Lucia Silvestri is an ode to the multifaceted strength of nature. The necklace combines a pink gold chain with three strands adorned with an array of colorful gems totaling 345.68 carats, including rubellites, amethysts, kunzites, green tourmalines, and diamonds.
Serpenti Chiseled Necklace: This innovative piece is a result of Bulgari’s expertise in artisanal manufacturing and cutting-edge technology.


All the Bulgari house ambassadors who attended the event:

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Images: Supplied Bulgari/German Larkin