In pics: Inside this luxurious new jewellery flagship store in Dubai

IN PARTNERSHIP: There’s some big news for city-dwelling fans of Boucheron.

The French jewellery house has officially opened a new flagship store expanding across 184 square metres in The Dubai Mall’s Fashion Avenue as a tribute to its regional clientele.

As an ode to Parisian eclecticism, the space exudes an aura of warmth with moulded dark marble and black metal frames. In an airy setting reflective of the Maison’s DNA, each design element recalls a certain charm exuded from the Boucheron Hôtel Particulier on Place Vendôme in Paris.

With the house’s 164-year history carefully reflected throughout the space, guests can appreciate its rich history and culture complemented with exceptional service for a 360-degree experience. Awash with the brand’s signature elements, opulence reigns supreme throughout the store.

By displaying its inspiring connection with nature, a mix of organic and geometric patterns are tastefully decorated around the store with detailed sketches from Frédéric Boucheron’s free-spirited vision. With nature’s identity seen through various collections, guests can get a first-hand experience of where it all began.

To ensure each client is carefully looked after, the store offers a more personal one-to-one experience in the luxe VIP salon. The sprawling private area gives customers a relaxing space to choose their pieces at ease.

Each themed area showcases Boucheron’s iconic creations in a refreshing light. The collections on display include Quatre, Serpent Bohème, Animaux de Collection, Nature collections to the latest high-jewellery collections including Histoire de Style, Art Déco and Carte Blanche, to present a revival from the archives and new-age innovation.

With 10 boutiques in the Middle East, the brand continues to expand its presence in the region and carry on its rich history.