Known for impactful collections season after season, Fendi honoured the 25th anniversary of its trendsetting ‘it bag’, the Fendi Baguette, at New York Fashion Week this year.

The Resort 2023 collection was witnessed by a star-studded lineup including Kim Kardashian, Kate Moss, Grace Jones, Chloe Bailey, Winnie Harlow, Sarah Jessica Parker and more.

Paying homage to this awe-inspiring arm candy first designed by Silvia Venturini in 1997, the Fendi Baguette stole the spotlight of this year’s runway collection. The pieces were a result of the joint effort between Kim Jones and Marc Jacobs, which honours both the Baguette and Fendi, to create Fendiroma.


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With nostalgic memories from the Y2K era, Sex and the City’s fictional protagonist, Carrie Bradshaw played a crucial role in giving this bag its fame, making it popular amongst other celebrities.

“It’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun – both qualities the Baguette possesses,” Fendi’s Artistic Director of Womenswear, Kim Jones, said.

From baguette bracelets to baguette necklaces, fanny packs, backpacks and more, this luxe design took different forms to bring the house’s archival elements on stage with a completely new take.

To bring a new version of this icon, Tiffany & Co. joined hands with the brand to bring Tiffany blue versions of the bag such as Marc Jacobs and Porter who gave the bag a new meaning through different forms.

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