Elsa Joan Daniels – known as Pinky Daniels to her friends – died peacefully in her sleep on April 6, 2021, after a battle with dementia. She was 74 years old.

Pinky died just 55 days after her husband of 56 years passed away from natural causes. They are survived by two adult sons.

Pinky spent over 30 years in Dubai before she moved to the USA in 2003 with her husband to be closer to her sons.

During her time in Dubai, she forged a successful career as an advertising professional and creative with the firm Inca Tanvir Advertising, retiring as deputy managing director. She was also a well known international columnist.

Pinky was incredibly passionate about the industry and the work she did and continued her work as long as she could.

Emirates Woman publisher, Ian Fairservice described Elsa Daniels as a “pioneer of the advertising industry of the Emirates”.

“Pinky was one of our earliest supporters when the magazine was launched in 1981,” he said. “She and her colleague Tanvir Kanji of Inca Tanvir were literally blazing a trail in an otherwise baren creative landscape. She made her mark and we will always remember her.”

A resolute and unforgettable woman, Pinky will live on in the memories and hearts of many around the world.

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