If you want to know where stylish women have been stocking up on their favourite designers and discovering new trends for the past 20 years, the answer is NET-A-PORTER.

The luxury e-commerce destination has been a pioneer in the rise of online shopping for the better part of the last two decades. Not only did it make it easy for us to bag leading brands such as Fendi and Prada, it has also normalised buying high-end jewellery and watches digitally and even acted as a partner for Chanel’s first fine jewellery launch.

“At NET-A-PORTER, we constantly review what we do and how we can do better,” Alison Loehnis, President, NET-A-PORTER & MR PORTER has said. “We will continue to celebrate the joy, wonder and creativity of fashion, but we also recognize that we have a responsibility to use our platform to push forward positive change.

“We are excited to continue our journey for the next 20 years and more.”



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Despite its digital focus, NET-A-PORTER has managed to connect to customers on more than one level with its strong editorial content, celebrity interviews and it’s in-house magazine PORTER.

Only seven years into the business, the online giant introduced same-day delivery, something other e-commerce platforms are still struggling to do. In 2009 it welcomed a shoppable iPhone app, the first in fashion retail and by 2011 had 1000 staff members on the team and one million orders under its belt.

However, it wasn’t until 2016 that now YOOX NET-A-PORTER GROUP and Mohamed Alabbar joined forces to bring the luxury retailer to the Middle East, which was something that was welcomed with open arms by consumers in the region. But it’s clear the Arab clientele online shopping destination holds a special place in their hearts, as every year NET-A-PORTER produces a special Ramadan edit as well as other activations catering to this part of the world.


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In the last few years, the e-commerce site has continued to expand its selection of brands by championing new designers through The Vanguard edit, focusing on sustainability across fashion and beauty through NET SUSTAIN and supporting Women for Women International.

In the past two decades, many other great online shopping platforms have emerged, but we (along with over nine million regular customers) will always have a soft spot for the OG of e-commerce.

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Images: Instagram