Fashion entrepreneur Nadine Merabi discusses successfully launching her namesake label and how to make a statement this party season.
What do the first 30 minutes of your day look like, your morning routine?
I wake up before anyone else, and the first 15 minutes are spent in my own company. This is the time; I like to dedicate to myself before really getting started with my day. The next 15 minutes will see me waking up my two kids and have cuddle time with them, before we all have breakfast together.
Talk to us through your background.
You might be surprised to learn that I used to be a professional hockey player for several years! I then moved into the events industry, which played a huge role in my decision to create my own brand.
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What inspired you to launch your namesake fashion label Nadine Merabi?
I was working in the events industry and kept feeling quite frustrated about the lack of fun, glamourous, great quality occasion wear options that were reasonably priced. This is what really pushed me to learn how to sew by myself, by watching YouTube videos and it’s been an amazing journey so far.
Nadine Merabi is known for stylish party wear pieces – was this the DNA of the brand from the outset?
Yes, that has always been the plan and it remains at the core of the business. I love designing statement pieces that have a real wow factor.
The brand is also known for its ready-to-wear bridal pieces. What was the catalyst to launching this additional collection?
I adore designing bridal pieces. It takes me back to a special time in my life when I was organising my own wedding, and sometimes I wish I could do it all over again. I am so honored that I can be part of someone’s big day. We dress a modern bride, one who is not afraid to be a bit different!
Your pieces empower women all-year round with its versatility – talk us through the creative process.
In my creative process, I blend art and innovation to craft garments that are both elegant and authentic. It’s a journey where creativity meets craftsmanship, resulting in fashion that tells a unique story of self-expression.
How do you approach party season – what are your top tips?
Party season is all about embracing your individual style and celebrating in your unique way. To make a statement, choose outfits that reflect your personality, whether that’s with bold colours, shimmering textures, or classic elegance. Don’t forget the power of accessories; they can transform a simple look into something extraordinary. And most importantly, wear what makes you feel confident and comfortable, because when you feel good, you’ll look even better.
Tell us why sequins have become such a key part of the brand’s DNA and was that the vision from the beginning?
Sequins have undoubtedly become a defining element of our brand’s DNA. When I started this journey, I was inspired by the idea of creating garments that not only celebrated individuality but also exuded a sense of confidence and glamour. Sequins, with their ability to catch the light and add a touch of sparkle, naturally found their way into our designs. It wasn’t a preconceived vision from the beginning, but rather an evolution of our brand’s identity over time. We’ve come to embrace sequins as a symbol of self-expression and celebration, and they’ve become an integral part of what Nadine Merabi represents today.
How would you style sequins without overdoing it, outside party season?
Oh, I love dressing down our pieces. All you really need is a great pair of jeans and a classic white tee paired with one of our statement blazers like the Kira or the Charlotte. Mixing textures and balancing the shimmer with more subdued pieces is key. Don’t be afraid to experiment and make sequins a part of your daily wardrobe, adding a dash of sparkle to any day of the year.
What’s some of the most important business advice that you have ever received?
The best piece of business advice I’ve received is to stay true to my vision and never compromise on the quality and authenticity of my designs. It’s essential to have a clear sense of your brand identity and stick to it. This advice has been a guiding light throughout my career, reminding me that while trends may come and go, the integrity of your work and your commitment to your creative vision will always be your most significant assets in the fashion industry.
Tell us more about your latest collection and what are your top picks for the season.
The Tianna Gold Jumpsuit must be my favourite of our “Million Dollar” Collection – it’s a true showstopper in incredible high-shine gold sequins. The knot twist detail creates a really beautiful and flattering shape. I also really love the Suzanne Emerald Green dress. The colour is so gorgeous and rich, perfect for the festive season and beyond – a true classic. The Cecille Hot Pink Jumpsuit is a really versatile piece. It comes with a statement floral pin brooch that can placed anywhere the wearer likes or removed all together.
This is ‘The Winter Escape Issue’ – where are you travelling to this season?
I’m really looking forward to spending some time in Marbella, with my husband and children. Even though we are only in Spain, the weather there is much milder, even in the depths of winter, and I’ve learnt that I need a bit of warmth during winter months too!
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