“It’s been top secret for a long time…”

Well, this is slightly massive. Dubai’s own beauty entrepreneur and Instagram queen Huda Kattan is launching a reality series.

Called Huda Boss, it will follow Kattan as she runs her business with her family, giving her fans and followers a behind-the-scenes look at what goes into their rapidly growing business.

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It will premiere on June 12 on Facebook Watch.

“This was so hard to keep from you guys,” Kattan wrote as she announced the show on Instagram. “I can’t wait to share EVERYTHING with you guys!! Thank you for being a part of our journey.”

You can watch Kattan’s full announcement here:

“My family and I have been working so hard on it — it basically shows everything… The reality of running a business with your family, the good times, the bad times, the scary times and the ugly times,” Kattan explains.

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“It’s really raw and it’s really real and I can’t wait to share with you guys. I really hope you guys enjoy this, it’s a real honest series and it comes from the heart. Can’t wait for you guys to see it!”

We’ll be watching for sure. Kattan’s Huda Beauty brand has come a long way since its 2013 launch — from false eyelashes to an inclusive, ultra-popular makeup line that’s stocked around the world.

Kattan has more than 25 million Instagram followers, so we don’t think this new venture will struggle to find an audience.

Business and beauty tips? Consider us sold.

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Images: Huda Kattan/Instagram