Wait is over

After weeks of teasing and proudly posting her first bare-faced selfie, Huda Kattan has finally unveiled her skincare brand Wishful.

 

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A completely separate concept to Huda Beauty that is known for heavy formulations, strong pigments and creative make-up, Wishful is all about celebrating natural beauty. Cruelty-free and made in Korea, in her recent Instagram post she wrote:

“Our makeup is heavy, made to cover up imperfections, photograph flawlessly, and last all day & night, it’s also heavy on the fragrances,” she writes. “Our skincare is soooo different, in fact, it’s not called Huda Beauty Skin (spoiler alert)! It’s kind of crazy, but when we decided to create a skincare line, we wanted to pull from everything I loved about skin, sooooo we partnered with the top labs in Korea & Japan & created the most GENTLE but EFFECTIVE skincare products that are so clean, so natural, and almost no scent (less than .2%).”

 

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Wishful came from an Arabic meaning for Mona – wished for, but it also has other meanings for the beauty mogul, such as “what kind of skin do you wish for?” she told Allure.

The first product she has unveiled is the Yo Glow Enzyme Scrub. Designed to deliver glowing skin, thanks to pineapple enzyme, papaya enzyme, alpha hydroxy acids and beta hydroxy acids. Use it once or twice a week, and make sure to massage it in circular motions before rinsing.

Next launch for Wishful is still under wraps, but according to some beauty experts it will focus on texture of the skin and brightening. There might also be body care in the works. We’ll keep you posted.

Yo Glow Enzyme scrub launches February 16 and priced at Dhs169

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