Is it us or has the beauty industry been paying particularly close attention to the lips this summer?

From plumping formulas to glossy textures, the hydrated and cushiony pout seems to be on everyone’s wish list thanks to its youthful appeal.

huda beauty silk lip balm

Quick to pick up on the demand, beauty mogul Huda Kattan has introduced a brand new lip product under her famed Huda Beauty brand. Promising shine and volume, the new Silk Balm is more than another lip product, it’s a treatment.

The multitasking formula, that contains esters and polymers, gives a glossy shine while a surge of moisture makes the lips look healthier and fuller. The ultra-comfortable, jellified texture beautifully glides onto the lips and the more you use it, the happier your lips will feel. In addition, the neutral shade is flattering on all complexions.

huda beauty silk lip balm

“I like to make my beauty products work extra hard for you, so I decided to design a balm that not only hydrates your pout, but also leaves it with a lasting high-gloss shine. Make way for instantly fuller-looking, luscious lips,” says Kattan.

Ready for a selfie-worthy pout? Available to shop at ShopHudaBeauty.com for Dhs77

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Images: Supplied