I have a favourite piece, a 1960s love seat and the patina on it is incredible. It’s marked with stress and softened by time; you can see how much it has aged. But for me, that’s character,” says Mateen Shah, the founder of Assembly Vintage.
His admiration for any piece with a story is palpable. “It’s like individuals: as humans grow older, they gather experiences, scars, and wisdom, and with that comes depth. The same is true with design. Every mark, every crease, every imperfection tells a story of where it has been and what it has endured. That’s why I gravitate towards pieces that have lived because they carry resilience, soul, and memory.
A brand-new object can be beautiful, but it will never hold that kind of truth.” This philosophy was not born overnight but shaped through years of travel. Shah has enjoyed wandering through New York’s flea markets, exploring Tokyo’s hidden vintage stores, and staking out London’s storied auction houses. He learned to see design as memory and history made tangible. Each journey added to an archive of discovery, a rug carrying the rhythm of generations, a trunk bearing the marks of migrations across continents, a chair quietly holding
the weight of countless conversations. What began as a personal obsession for Shah, has now become Assembly Vintage’s identity.
He left behind a corporate career in real estate and investment to pursue what he calls a necessary disruption. For him the brand marks a refusal to chase trends, and instead, focus energy on the pursuit of pieces that last. In a city defined by speed and a constant ‘what’s next’ attitude, Assembly Vintage offers a counterpoint. It’s about storied pieces that endure, furniture with soul and art that sparks conversation. “Good design doesn’t age. When it’s a home run, it balances durability, aesthetics, ergonomics, and craftsmanship, and that’s when it becomes timeless,” The brand was born to disrupt
Dubai’s design landscape with pieces that carry history, soul, and permanence in a city built on the new and the latest.
In a country where interiors are often defined by modernity, uniformity, and mass production, Assembly Vintage offers resistance. It is not about filling rooms with what is fashionable, but about curating pieces that carry depth, craftsmanship, and story.
Every item is chosen with intention, a contrast to the disposable culture of design. “I’ll be at home, and I’d always have people over, and they’d say that there’s a soul to this place, and it’s not something which we find in most homes in Dubai,” he shares. It became his mission to change the city’s aesthetic narrative: creating spaces that are not just styled, but storied.
“We have a lot of vintage rugs from Turkey and Iran. It’s all about the colour palette, and most importantly they all have stories, some have been around for 70 years, some for 40 years. And it’s just beautiful to see them and open them up, and then use them.” Shah is very vocal about involving his team throughout the various
processes. For him, collaboration is not a box-ticking exercise but the very core of his brand. He believes strength is never singular, it is built collectively, shaped by dialogue, and refined through multiple perspectives. From sourcing and curating to installation and client interactions, his entrepreneurial abilities guarantees his
team is empowered to make decisions that leave their imprint. In his view, this shared ownership not only strengthens the brand but also preserves its authenticity, ensuring Assembly Vintage is never just about one voice, but a chorus of many.
In many ways, Assembly Vintage is an extension of its founder. A collector turned creator, who believes strength is not in chasing the new but in honouring what lasts. His pieces invite people to slow down, to surround themselves with objects that carry history, and to embrace imperfection as beauty.
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