Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.

This week we chat with Maryam Ahmad, founder of BeautH, a new beauty platform that has just arrived in the region aiming to champion holistic beauty on a larger scale. With an edit of health-centric products and brands, the concept of BeautH is promoting “true radiance from the inside and out”, as the founder describes.

Emirates Woman sat down with Ahmad to discuss more about the concept and what’s in store for BeautH in the region.


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What was your favourite subject at school?

I always was fond of chemistry and biology at school. Which evolved and became the basis of advanced discovery and patient consultations when I moved on to university. It really made me realize the importance of tailored approaches that will highly improve the outcome from any treatment given.

What was your first job?

I was a clinical pharmacist which involved a lot of patient interaction.

What inspired you to enter the beauty space?

I’ve always been interested in beauty and what is relevant to it. I discovered that over the years I’ve accumulated a vast amount of information and knowledge which added to the reason I choose to take it further after being a certified clinical pharmacist to even get an advanced diploma in skincare formulation. Friends and family encouraged me to take it further since my advice on their concerns usually worked wonders. Furthermore, I conducted hundreds of consultations afterwards with many people who referred to me which also showed a positive impact. Finally, a year after that I decided to start by curating a resourceful platform.

Talk us through the concept of BeautH.

It is a thoughtfully curated platform of wellness and holistic beauty, that offers health-centric products and practices that create true radiance from the inside and out.

What sets the beauty industry in this region apart from other places in the world?

A deeper connection between beauty and wellness. but it is deeper than the concept of gaining a new habit.


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What are the key elements of your role?

To be a bridge to connect beauty and wellness.

Talk us through your daily routine.

  • Wake up early around 5:30am.
  • I start with a quick morning meditation of around 5 minutes.
  • Followed by stretching.
  • Then I start when my usual extensive skincare routine that includes facial lymph drainage and body lymphatic system activation (help boost the immune system and detox the body).
  • I change my daily vitamin patched in the morning to ensure I’m taking the appropriate supplement intake daily.
  • Then I start the day with a gratitude list and morning pages as part of my morning journaling.
  • I will have my morning coffee usually with MCT oil in it to ensure that my energy level, as well as memory and gut health, are at optimal levels.
  • 4-5 times weekly I’d choose at least one of each of the following for a movement routine and ensure that I walk an average of 8000 – 10,000 steps daily.
  • The list is Pilates, Yoga, Barre and cycling.
  • My day ends at around 8pm when I have a light dinner snack followed by some quality family time or self-time. Then I’ll sleep around 10:30pm.

What advice do you have for anyone looking to follow in the same footsteps?

Take a step at a time and keep it simple. Set an intention and be clear where you are trying to head. The journey matters more than the destination since it is actually what we call the soul purpose.

What is the best piece of advice you ever received?

I had a mentor a few years back that gave me the best advice since I am a very intuitive person and this makes me really sensitive to my surrounding but also great at knowing what will be coming my way.

“Let joy be your goal and your heart be your guide. The final result will always be worth it and the journey will be the best experience.”


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And what is the worst?

To just accept that the way of life and the way we contribute is only through a 9-5 job.

What has been the biggest challenge you had to overcome?

Self-discipline and self-love, are the basis of BeautH, to create a deeper connection between beauty and wellness. The way we’ve always known about them is very superficial but it is deeper than the concept of gaining a new habit. It’s more about understanding more about oneself to allow the natural course of healing to take place. Thus, the contribution to society will be even better and greater since once we know the path we can then guide others alongside ourselves.

What are the future plans for your brand?

To be recognized as one-stop curated platform offering effective health-centric products.

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Images: Supplied