Emerging brand and LVMH Prize runner-up awardee, Rokh, is the latest label to link up with Swedish highstreet giant H&M for its covetable designer collaboration series.

Rokh, debuted in 2016 by Korean designer Rok Hwang, is quietly making waves in the fashion industry. Known for artisanal deconstruction of wardrobe staples with a precise balance of feminine and masculine codes, the label boasts a celebrity following the likes of BLACKPINK, Kendall Jenner, Hailey Bieber, Anya Taylor Joy and more.

Launching on April 18,2024 online and in-store at Dubai Mall and The Avenues in Kuwait, The Rokh HM collection spans women’s and men’s ready-to-wear and accessories with a starting price point of Dhs199. From the double-layer trench coats to tailored blazer dresses and flattering corset-style tops, Emirates Woman handpicks the hero pieces we’re adding to our carts in the gallery below:

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Rokh H&M Collection

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Rokh H&M Collection

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Rokh H&M Collection

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Rokh H&M Collection

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Rokh H&M Collection

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Images: Supplied