Playful, whimsical and incredibly charitable, the All For Children collection at H&M is not only stylish but with 25 per cent of sales prices going to support UNICEF, it also makes for the most rewardable shopping experience.
The activewear-inspired All For Children collection, available at H&M, is for children of all ages. Part of the proceeds from the collection will go toward supporting UNICEF to help the most vulnerable children in the world have a better future through education.
H&M launched the All For Children initiative with UNICEF in 2009 with a US$4.5million donation to help children in some of the world’s poorest communities. Initially concentrating on southern India and Bangladesh, H&M’s support to UNICEF has so far positively impacted the lives of over one million children. This autumn’s All For Children collection is a chance for customers to make a personal contribution and help UNICEF give children a better start in life through early education and development.
The collection reflects the childhood fantasies of forest and woodland creatures. The results are perfect for autumn play, like the padded down gilet that comes with a reflective feather print, while a terry sweatshirt with bat wings glows in the dark, and a jacquard-knit poncho is decorated like a folkloric owl.
Functionality is important in the collection, such as the coated cotton parka with a pile lining, thermal under layers to help keep kids warm as the temperature drops, and a reversible blazer with a reflective insect print. Accessories help to create a total fantasy world, from gorilla gloves, beetle bags, a fox’s eyes head torch and a raccoon’s tail.
“We wanted to show a totally new way of dressing up – one with style as well as imagination. It’s great that such fun pieces will raise funds for such an important cause,” says Emilia Mravec, designer, New Development.
The adorable collection is available in stores and online now.
