Our fave high street store H&M has announced that H&M Home will finally be made available for the first time in the UAE from March 2015.
Already available in Europe, the homewear collection brings fashion and fun to interiors, with an ever-evolving seasonal selection of products for every room of the house. Incredibly affordable and stylish, the rage allows you to revamp you home without breaking any budgets.
“We are very excited to be able to offer our Home range to our customers in the UAE” says Karl-Johan Persson, H&M’s CEO. “With H&M Home, we offer the same choice and quality at the best price as we do with fashion.”
The debut collection to reach he UAE will be the spring 2015 range, which is inspired by the spirit of Mediterranean living mixed with influences from nature and the geometrics of new urban living.
Prints of olive trees and ethnic patterns on cushions bring the feel of the Mediterranean to the home, along with linen cushions with raw edges. Stripes are perfect for every room, from striped and tasselled cushions, to striped and tasselled blankets. There’s also striped bed sets, striped and tasselled placemats and table runners.
There’s a focus on the kitchen, ready for a new season of entertaining, with wooden cutting boards and storage boxes, along with new herb storage, carafes and bottles for water. Wire bowls and containers create ever-changing geometric shapes, while perforated metal tealight holders add to the sense of lightness.
The H&M Home rugs are an ideal way to refresh interiors for the new season, with either striped and tasselled rugs, or a geometric print rug for a strong graphic element.
If you’re just after a mini makeover then the door-knobs and coat hooks provide fresh ways to personalise the home. We are beyond excited about this new opening and eager to reignite our Changing Rooms fantasies – Laurence Llewelyn Bowen watch this space…
Some of our favourite accessories from H&M Home:
Top row: Cushion with parrot drawing Dhs49, Feathery pillow Dhs59, Yellow cushion Dhs59
Middle row: Turquoise box Dhs59, Rug Dhs149, Little white pot with golden butterfly Dhs69
Bottom row: Green Vase Dhs49, Gold basket Dhs99, Flower-printed plate Dhs89
H&M Home will be available at Deira City Centre in Dubai & at Abu Dhabi Mall in Abu Dhabi, in the UAE.