What could possibly make H&M any better? The high street hero is already responsible for half our wardrobes, as well as some pretty killer designer collaborations (we’re waiting with baited breath for Balmain on November 5), but now the brand is also introducing a beauty range to its shelves in the UAE.

The brand new H&M beauty range is coming to the UAE, hitting stores on October 21. The three-years-in-production beauty line will join H&M’s already-expansive array of men’s, women’s, kids and homeware – setting them further along a track to becoming a true one-stop destination.

H&M Beauty

Sara Wallander, Concept Designer at H&M Beauty has described it as “fashion for the face” and says, “it’s an opportunity to be inventive, creative and to have fun with colours.” We couldn’t have put it better ourselves.H&M Beauty

Look out for haircare, body care and beauty tools as well as a full range of make-up – a total of 700 products including two subsidiary collections – a premium line and Eco-cert approved sustainable pieces as well.

Don’t do things by halves, do they?

Prices start from Dhs29.

If you need some inspiration check out their fab tutorials below: