Her Highness Princess Sora bint Saud bin Saad Al Saud is officially making her mark on the pre-loved luxury fashion space.

The Saudi royal unveiled her new concept, SO by Sora, last week championing the mantra of “Buy less. Choose well. Make it last.”

The story of SO by Sora first began in 2018 and has now come full circle with the opening of Her Highness’ boutique.


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A post shared by SO. by Sora Saud (@so.bysorasaud)

With a simple notion in mind to reduce waste and over-consumption, Her Highness is championing the concept of upcycling and “continuing the story” of luxury items.

According to Arabian Royal Agency, the first 488 items in the boutique were from Princess Sora’s very own personal archives.

“Her project aims to combat excessive consumption and waste by creating a sustainable brand that gives new life to once-loved items and showcases Saudi culture in a unique fashion,” ARA added.

As well as helping the environment and combatting overconsumption, 2.5 per cent of the proceeds from the boutique will also be donated to charity.

For more information visit sobysora.com.

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Images/Media: Arabian Royal Agency, SO by Sora Instagram