Fit for a Birkin

One of the most exciting makeup launches of 2020 is almost here. Hermès Beauty is coming for your bathroom shelf, and they are starting with the chicest lipstick collection that we’ve seen.

Inspired by the iconic Birkin bag and their scarves, the range of lipsticks will be called Rouge Hermès and will be available in 24 shades as well as two different finishes, matte and satin. The matte formula was designed to mimic the texture of the luxurious leather of a Birkin bag, while the satin finish takes it’s cue from their range of silky scarves. They are also lightly scented with the brand’s perfumer Christine Nagel creating a custom blend.


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All of the shades were inspired by the history of house as the brand dived deep into the archives through 75,000 silk swatches and 900 shades of leather to pick the perfect lipstick colours. Well if you’re going to launch a concrete beauty line for the first time in your 183-year history, you have to do it right.

What we are most excited about is the sustainable packaging. Every tri-colour lipstick case is made out of same metals used in the hardware of their handbags, so it’s plastic-free, while your favourite colour is refillable. Alongside the lipsticks you can also buy a lip brush, leather carry case and mirror that doubles as a necklace.

The prices are yet to be confirmed, but we imagine they will be a little bit higher than your average lipstick, but won’t break the bank like a Birkin bag. Lipsticks will be available from March, with Hermès unveiling new beauty launches every six months after that – perhaps even branching out into skincare.

Watch this space

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