When it comes to fashion, everything goes in the UAE.

From luxury brands to high street staples to up and coming labels, shopping is a sport in this region.

But if you had to take a guess, would you be able to pinpoint the most popular fashion brand in the UAE?

Well, per research by money.co.uk, the most popular fashion brand out of luxury and high street labels has been identified.

Zara is the most popular fashion label in the UAE for 2021.

From luxe knitwear to everyday wardrobe staples, Zara is one of those stores that seems to be everyone’s go-to.

While we’re all guilty of not leaving Zara empty-handed, this cult-favourite brand has gained a top spot on the list, not only in Dubai but 37 other countries around the globe.

Amid the pandemic, many shifted from brick-and-mortar shopping experiences to e-commerce platforms for a user-friendly experience. Keeping this in mind, popular e-tailers such as ASOS, Fashion Nova and Zalando gained an uptake in sales also.


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However, we also can’t forget luxury brands as they continue to be loved by all, especially when it comes to investing in timeless pieces. It was found that the most popular luxury fashion brands in the UAE are Gucci and Chanel.

The complete top 10 most popular fashion brands are:

1. Zara
2. Nike
3. Zalando
4. Fashion Nova
6. Gucci
7. Adidas
8. H&M
9. Chanel
10. Next

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Feature image: Instagram @zara