Since launching her beauty brand Kylie Cosmetics in November 2015, Kylie Jenner has become a household name in the industry.
Now, nearly six years on, the beauty mogul is relaunching her brand, but for a very important reason.
Kylie Cosmetics is going to be a fully vegan and clean brand, rebranding its products will all-new formulas which will be cruelty-free and better for the planet.
Jenner, 23, announced how “proud” she was about the next chapter in her brand’s history in a statement.
“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” she said. “Innovation has come far in the past few years.
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“When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance.
“My new lip kit has eight-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I’m excited for everyone to try the new products.”
This relaunch of Kylie Cosmetics comes after it was revealed Jenner was expanding her empire.
As per reports from TMZ, the beauty mogul has filed legal documents to trademark ‘Kylie Swim’ and ‘Kylie Swim by Kylie Jenner’ as she diversifies into a new stream with a selection of pieces ranging from sunglasses to swimming goggles, to beach bags, to cover-ups and footwear.
Whether posing on a yacht or in the pristine oceans, this Jenner always seems to be on point with her bikini snaps.
With plenty of her successful businesses already making an impact in the industry, the website also reporting that she is most likely expanding her empire with ‘Kylie Baby’ and ‘Kylie Hair’.
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Images: Instagram @kyliejenner