Exclusive bags and jewellery.

We never need an excuse to go to London but Bvlgari just gave us a really good one.

From July 8 the Roman luxury brand will introduce an immersive customer experience with its pop up Cinemania boutique in the Corner Shop space at Selfridges on Oxford Street.

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The iconic store will house space until August 4 offering exclusive bags and jewellery you will not find anywhere else. Inspired by the Italian Riviera in the 60s, with three handbags depict a lead actress figure adorned with Bvlgari jewels printed on leather entitled “Extravaganza in Riviera”. The other three bags focus on her lifestyle behind-the-scenes, featuring charms that include a miniature lipstick, nail polish and make-up mirror.

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Fans of the Serpenti Tubogas watch will love the newest version that features a guilloché green dial and is limited to only 20 pieces, while the latest versions of the Diva necklaces will be available to shop ahead of the global launch in September. The two new designs come in rose gold and diamonds, with either mother-of-pearl or carnelian base.

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This residency also marks the global premiere of the campaign, following the launch of Bvlgari’s 2019 high jewellery collection, Cinemagia, inspired by the world of cinema.

Ready, set, action!

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Media: Supplied