Global fashion e-tailer MATCHESFASHION welcomed Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani to their exclusive pop-up in Doha.

As chairperson of the Qatar Museums, Doha Film Institute, Reach Out to Asia and Qatar Leadership Centre, Sheikha Al Mayassa has served the country in multiple fields and has been an active part in uplifting the country’s diverse community, while nurturing artistic talent in the region. Her Excellency is also immersed in the fashion world in the region as co-chair of Fashion Trust Arabia.

The pop-up in Qatar’s capital hosted by MATCHESFASHION is to celebrate Qatar Creates and Fashion Trust Arabia in championing up and coming local designers from the region.

Sharing a video of her visit to the pop-up, Her Excellency said, “What a great collection! I invite you to have an exclusive first look @MatchesFashion at the @CulturePassClub Townhouse open until Thursday 4th November to celebrate #QatarCreates and @FashionTrustArabia.”

MATCHESFASHION’s CEO, Paolo De Cesare, and CCO, Elizabeth von der Goltz, were also present alongside a series of other talented designers to welcome a host of international guests.

The event took place in one of the 14 townhouses located in Msheireb Downtown Doha at Qatar’s first private members Arts Club.

As part of the Qatar Creates extensive programme, there will be a series of workshops and talk series of panel discussions giving the public in Doha access to a roster of leading cultural figures in Qatar, the region and from around the world.

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Images: Supplied