Harvey Nichols welcomes a new era of modern art with its AW22 campaign

IN PARTNERSHIP: While most museums hold ancient artefacts, Harvey Nichols – Dubai’s Autumn/Winter 2022 campaign displays a new spin.

As an ode to the history of art, the ‘Museum of Harvey Nichols’ campaign ushers in a new world with one-of-a-kind and rare pieces.

Through a cross-pollination of both worlds, the pieces give an insight into the evolution of clothing and what it has to offer for the modern woman.

With a contemporary vision in mind, this season’s pieces call for a structured look that the brands onboard emulate. For a futuristic touch, The Attico’s bold silhouettes add a touch of modern sophistication to any sartorial collection.

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If you’re shifting away from monochromatic hues, bright pops are a seamless way to add the right amount of attention to any look. With Boyy’s vibrant blue bag and abstract co-ord sets from Siedres, elevated dressing takes on a new meaning.

For those who wish to stand out, The Row’s statement pieces add a theatrical flair to any sartorial collection. Shifting away from the norm, Joseph’s black and white striped jumpers give any outfit an abstract mood to command fashion-forward attention this season.

To go back in time, metallic bags from Bendetta Bruzziches take centre stage alongside Piferi’s silver heels in silver to effortlessly blend the old and new eras to showcase in the campaign.

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Designed to embrace the unique side of art, this season brings the intrinsically linked love that fashion and art share for each other. At the helm of the Museum of Harvey Nichols, lies a brave connection curated to works of art in any museum.