IN PARTNERSHIP: As part of Harvey Nichols – Dubai’s Ramadan 2021 campaign, an array of covetable fashion brands have been unveiled to showcase an edit of statement pieces for the Holy Month.

The latest campaign captures the essence of the season in a tranquil desert environment, where each captured the warm sunlight glow and natural elements of nature. As modest pieces were highlighted, the collections displayed statement accessories, fashionable footwear, and gorgeous clothing made to adorn any woman gracefully.

ILLUSTRELLA - Harvey Nichols


With a slew of both regional and local designers, traditions are reimagined through unparalleled sophistication for the modern woman. Whether a casual setting on an opulent event, you can feel your best through a selection of tailor-made silhouettes which exude charm. From flowy kaftans, chic jumpsuits, regal dresses to flowy abayas, these wardrobe essentials are sure to spruce up any wardrobe this season.

Also read: Homegrown Emirati brands championed in Harvey Nichols – Dubai’s Ramadan edit

Bambah - Harvey Nichols


While launching for contemporary women, the brands that part of the edit include, IAM MAI which presents intricately designed pieces using a bold colour palette, while combining it with monochromatic shades.

Meanwhile, ILLUSTRELLA highlights its beautifully structured designs which portray the opulence of taffeta silk and other such luxurious fabrics.

Serrb features soft hues as displayed through each piece showing the essence of the brand in a stylish manner through natural intricate details along with the ready-to-wear label MARMAR HALIM, which offers the perfect mix of fusion infused minimal pieces.


Captured in the heart of the desert, each traditional element is reimagined through a sophisticated aura as portrayed through the campaign, with many other labels such as Rasario, Bambah and Louisa Paris which are also a part of the campaign.

RASARIO - Harvey Nichols


This exclusive Ramadan edit is available at Harvey Nichols Dubai at Mall of the Emirates, between 10am to 10pm.

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Feature image: Supplied by Bambah