Maggie Smith a.k.a Professor McGonagall from Harry Potter is the muse for Loewe’s latest campaign.

Captured by German photographer Juergen Teller, Maggie commands the frame, only like a  true Hogwarts professor about to cast a spell on you can. The 88-year-old veteran actor poses across the dark wall, dressed in a fluffly coat and a simple silk dress, clutching on the the viral Puzzle bag.

But wait, there’s more magic to this campaign. It’s not just about Maggie Smith. LOEWE has also enlisted the likes of long-time muse Josh O’Connor, the rising star Greta Lee, the classic Dakota Fanning, and internet darling Mike Faist.

Actor Dakota Fanning is holding various sizes of the Puzzle Fold Tote, as she looks spoilt for a choice in a mustard yellow dress, while wearing the Toy heel as a Dust Mop pump.

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Images: Instagram: Feature Image: @jnathan.anderson