Justin Bieber‘s rumoured beau (no, not Selena Gomez, that’s so 2014), Hailey Baldwin, is the new face of Topshop’s spring/summer 2015 denim collection.
The beautiful blonde, who is the daughter of Hollywood actor Stephen Baldwin, and part of the modern prat pack – as well as Justin Bieber, she is also besties with Kendall Jenner – looks like a natural it what is one of her first high-profile campaigns.
Hailey follows in the footsteps of A-list ambassadors for the brand – Cara Delevingne was the face of the autumn/winter 2014 campaign while supermodel Kate Moss has designed numerous collections with the high street brand.
The 18-year-old, who is represented by Ford models in New York and Storm in London, manages to do the seemingly impossible in the campaign rocking, rather stylishly may we add, a the popular 1990s look of double denim. Proud of her new role, Hailey, who made her runway debut oin the Topshop spriong 2015 show, took to Instagram to boast about her new modelling job. She said to her one million followers: “I’m excited I finally get to share that I’m the new face of@topshop denim thank u @kphelan123 and everyone involved! @fordmodels ❤️”
Excited about Hailey’s role in their advert, Topshop also took to Instagram, posting an image of the model decked in a denim shirt, jeans and brown wooden clogs, saying: “@haileybaldwin is the face of our #SS15 denim collection! Check out Topshop.com tomorrow for the full feature. #Topshop #denim #topshopstyle #jeans#HaileyBaldwin #skinnies #boyfriendjeans #model#ootd #wiwt #denimmuse”
As well as the photo campaign, which was shot by Harley Weir and styled by Kate Phelan, Hailey Baldwin also took part in a video for Topshop in which she shows off the versatile collection, which ranges from torn boyfriend jeans to skin tight skinnies and Farah Fawcett-style flares. She also shows of her dance moves and her incrdible physique. We think this is the start of something great for the teenager.
The denim spring 2015 collection is now available on topshop.com
