Gucci always sets the bar high with shock value in each campaign release. The latest airy collection is nothing short of unsettling.
The fashion house ushered in the new season with one of the strongest collections yet, titled Exquisite(the same name as the FW22 show).
Showcasing a tribute to the renowned and legendary director Stanley Kubrick re-creating scenes from pop culture’s most acclaimed movies, including: The Shinning, A Clockwork Orange, Eyes Wide Shut, and 2001: A Space Odyssey, with the signature Gucci spin.
To ensure an authentic, accurate recreation of the film scenes, Gucci partnered with Warner Bros and costume designer Milena Canonero. The result is a visual masterpiece reminiscent of the original films.
The Italian brand also hunted down superbly accurate doppelgangers, including models and actors, to re-create the historical scenes.
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” Gucci’s creative director, Alessandro Michele, said.
He continued: “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralise the human and its metamorphic ability.”
The overall campaign is proof of the Creative Director’s talent and ability to keep the world guessing, what’s next?
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