Gucci’s latest Fall Winter 2021 collection entitled ‘Aria’ was a master guide in the fashion arena as it was ‘hacked’ by Balenciaga to celebrate a century in the industry.
Alessandro Michele, creative director of Gucci, managed to break the rules as he teamed up with his friend Demna Gvasalia, creative director of Balenciaga, to bring showstopping silhouettes to the forefront of today’s fashion, as an eclectic mix of creations with logo embroidered pieces managed to surpass the “discreet charm of the bourgeoise and the codes of men’s tailoring”.
While referring to work the work as a ‘hacking lab’, Michele explained, “Going through the hour when everything originated is a great responsibility for me, and a joyful privilege, It means being able to open the locks of history and linger over the edge of the beginning.
“Gucci’s long history can’t be contained within a single inaugural act.”
Photography by Greg Avenel
The two major labels worked together for this one-off collection as it merged their DNA’s to create a unique sartorial nod in a saturated fashion world. The Gucci equestrian elements were fused with a plethora of velvet classics from the house’s Tom Ford era.
In a film co-directed by Floria Sigismondi, set in a night club ambience, the centenary birthday celebration was contained walls of flashing paparazzi cameras to emulate the desired feeling of enigmatic glamour to devour one of the most famous moments in the Italian fashion house’s history as the show took place digitally with a catwalk show that turned into a fashion film.
To witness Gucci’s latest show, see the below:
It took place at the Savoy Club – a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. While it highlighted the theme of the “hacking lab made of incursions and metamorphoses”.
Photography by Kevin Tachman
For more information on the collection visit Gucci.com
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Feature image: Supplied Gucci, Photography by Greg Avenel
