Home to some of the most fashion savvy devotees, a growing talent pool of internationally acclaimed designers and the world’s largest shopping mall, it was only a matter of time before the UAE became a global fashion hub. And now, with the advances of technology, the region has turned to Google to set its reputation in stone and help us all stay on trend.

The fashion industry has seen a surge of interest in the Middle East of late and has been receiving more international attention than ever before. With Arab designers including Elie Saab, Zuhair Murad and Reem Acra stealing the spotlight at international fashion shows, and with the recent debut of the Chanel Cruise 14/15 show in Dubai, the region’s fashion landscape is expanding into new and exciting horizons.  

However, with the industry’s constant evolution of styles, fads and trends it becomes increasingly difficult to stay ahead of the fashion game. Enter Google and its fashion and beauty platforms, apps and tools that not only enable us to see what’s trending in our region but also give us the opportunity to set up your own style forums.

Google technology has influenced fashion on many levels and we learn how magical things can be when the fantasy of fashion marries the power of technology.

Get your geek on and check out Emirates Woman’s top Google tools to become a tech-savvy style siren.

Trends google

Google Trends

Did you know that smoky eyes are currently trending even more than the cat-eye look? Well, according to Google Trends they are. Google Trends keep you up-to-date on, you guessed it, what’s trending, and is a great public tool to help you stay ahead of the fashion and beauty game. Google Trends analyse a percentage of Google web searches to determine how many searches have been done for the terms you’ve entered compared to the total number of Google searches done during that time.

Google Trends allows you to see fads change overnight, from new emerging designers to what fashionistas have been googling. Trends also has a subscription feature, which sends updates, on terms of interest, straight to your inbox.

YouTube google


YouTube is the world’s first global broadcast forum uniting the world through video. It is becoming the go-to platform for online beauty tutorials, runway shows and fashion blogger documentaries. Yes, Google, which owns YouTube, can help you get Cara Delevingne’s brows! There are thousands of make-up and hair experts on YouTube teaching you the tricks of the trade along with fashion channels and videos  from budding stylists. It’s a great platform from which to learn or even show off and share your skills to a greater audience.


Google+ Hangouts

Google + Hangouts is one of the best communication apps for groups or individuals to send messages, photos, emojis and make video calls. Hangouts is a platform that connects Google+ users with the rest of the world to discuss trends or whatever is on their mind.