Earlier this year Irina Shayk, Megan Fox, Emily Ratajoswki and Gigi Hadid all had one thing in common, their Gabbi bag by JW Pei.

The LA-based accessories brand has not only been a hit with the A-list but the Middle East’s most fashionable have proven the Gabbi bag is still the must-have bag.

Basma Hamze, Inès Aktouf, Fatema Alawadhi, Nadya Hassan, Nathalie Fanj and Zena Louay are all fans of the design and not just for its 90s aesthetic.

JW PEI was founded by a husband and wife duo who pride themselves on creating a luxury, designer, affordable and sustainable brand. The Gabbi bag, along with all of the brand’s collections are designed in vegan leather made from recycled plastic bottles.

With sustainability becoming a consistent trend in the products we look for, the Gabbi bag ticks all the boxes; from conscious to nostalgic. The Gabbi bag has become the perfect touch to any outfit no matter how dressed up or down you may be.

The bag’s minimalist croissant shape features a ruched handle; effortless yet impactful and available in a variety of colours, it’s not hard to see why this little bag has become one of the most coveted this year.

See how our favourite content creators in the Middle East styled the bag below.

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Images: Supplied