Life in the sandpit is a never-ending stream of brunches, dinners, ladies nights and evenings spent dropping it like it’s hot around a table in Mahiki. It’s a good lot, and certainly not to be sniffed at, but it does leave us in a constant state of wardrobe depletion. Enter Three Floor, a UK-based party-girl fashion brand, whose shiny new-season collection has just landed online to much (dignified) whooping from the EW Fashion desk.
Founded in 2011, the label has rapidly garnered a huge celeb and fashionista following, with everyone from Amanda Seyfried to Emma Roberts spotted in the coquettish designs. We don’t blame them; Three Floor has become known for the kind of attention to detail you’d expect from high end equivalents, as well as designs that straddle graphic and girly with aplomb. Think an abundance of lace, scalloped trims, sheer inserts and scandalously short hemlines – all struck through with an unexpected twist. Exposed zips bring edgy appeal, while contrast fabrics, peekaboo panels and an unabashed love of embellishment means there’s a whole heap of factors to get excited about. The best bit? The dresses come in at around Dhs725 each – and there’s free worldwide shipping. We know, we know – this is sounds too good to be true, but it is true!
It’s not just about cocktail dresses, though. Recently having branched into separates, its feel-good DNA has been stamped all over boxy, cropped T-shirts, sequin-sprayed cigarette pants and sporty bomber jackets. A smart move, meaning the brand’s far from being pigeonholed into one-trick pony territory.
Its dresses really are its strong point, though – the kind that you know people will be asking you where you found them. And, let’s be honest, when you’re out as much as we are in Dubai, your wardrobe needs as much help as it can get.
