It’s a daring new look

Gigi Hadid is fronting the latest H&M x Moschino campaign, with the collection said to be inspired by a 1950s-style haute-couture show.

Shot by Steven Meisel, Gigi and fellow models (including Stella Maxwell and Imam Hammam) wear thigh-high boots, silver dresses and giant hoops in the stunning shoot.


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Jeremy Scott, the creative director of Moschino, first revealed the brand’s collaboration with H&M at Moschino and Scott’s annual Coachella bash in April this year.

H&M took to Instagram to celebrate the collection’s launch. “We told you to stand by – and now we can finally tell you. We’re collaborating with fashion’s most fun and charismatic brand @MOSCHINO.”

This isn’t the first time the high street chain has collaborated with a high-end designer. Previous collaborations have included Erdem, Versace, Alexander Wang and Balmain, which Gigi modelled with BFF Kendall Jenner.

The collection will be available from November 8th.

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Images: Instagram